BOWVEMBER GOT ALL DRESSED UP FOR THE CAUSE!
This year, the designer Luko Marion once again used his creative talent to develop the newest edition of the iconic bow tie, in collaboration with codesigner Dany Turcotte.
Buy your PROCURE 2016 bow tie:
At one of our retailers, as of October 2016: Find a retailer
Buy online on our site : Buy online
A SPECIAL HAPPENING WITH SPECIAL PEOPLE
In November 2014, PROCURE launched the Bowvember campaign to raise funds for the fight against prostate cancer. Luko Mario once again used his creative talents to develop the newest edition of the iconic bow-tie with codesigners Peneloppe and Winston McQuade.
Numerous local celebrities were involved in the 2014 campaign, including the Impact’s Ignacio Piatti, the Canadian’s Brandon Prust, the Alouettes’ Marc-Olivier Brouillette, Montreal Mayor Denis Coderre, and many more.
In 2015, Pénélope and Winston McQuade were the codesigners of the second edition of the bowtie, and they were accompanied by many ambassadors such as Mariepier Morin, Kim Rusk, Marc Olivier Brouillette, Evan Bush, Jean-Michel Anctil, Francisco Randez, Jean-Philippe Wauthier, Paul Côté, Robert Nadeau, Charles Guay, Olivier Primeau, Charles Hamelin, Gilbert Delorme and also Denis Coderre, Mayor of Montreal, Joey Saputo, Mark Weightman, and our spokesperson, Jean Pagé.
Stay tuned, we will soon announce our 2016 ambassadors.
November 19th marks Prostate Cancer Awareness Day in Quebec. PROCURE encourages al Quebecers to wear the official Bowvember bow tie and share their photos on social media using #bowvember.
Photo courtesy of all our ambassadors: Photograph Sandrine Castellan – Shoot Studio, Stylism: Mélanie Larivière, Makeup and Hairstyling: Martine l’Heureux