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Signup to Bowvember – create your own team

1 in 7 men will be diagnosed with prostate cancer during his life

PROCURE invites you to form teams for a bow tie relay. You can also ask the people around you in order to accumulate more donations.

  • Each day of November, at least one person on your team must wear the bow tie.
  • Collect donations within your network during the months of October and November.
  • Accompany your team page a video or written testimony to invite your relatives to donate to your team.

Signup and create your team


This year, the designer Luko Marion once again used his creative talent to develop the newest edition of the iconic bow tie, in collaboration with codesigner Dany Turcotte.

Buy your PROCURE 2016 bow tie: 

At one of our retailers, as of October 2016:  Find a retailer

Buy online on our site    : Buy online


In November 2014, PROCURE launched the Bowvember campaign to raise funds for the fight against prostate cancer. Luko Mario once again used his creative talents to develop the newest edition of the iconic bow-tie with codesigners Peneloppe and Winston McQuade.

Numerous local celebrities were involved in the 2014 campaign, including the Impact’s Ignacio Piatti, the Canadian’s Brandon Prust, the Alouettes’ Marc-Olivier Brouillette, Montreal Mayor Denis Coderre, and many more.

In 2015, Pénélope and Winston McQuade were the codesigners of the second edition of the bowtie, and they were accompanied by many ambassadors such as Mariepier Morin, Kim Rusk, Marc Olivier Brouillette, Evan Bush, Jean-Michel Anctil, Francisco Randez, Jean-Philippe Wauthier, Paul Côté, Robert Nadeau, Charles Guay, Olivier Primeau, Charles Hamelin, Gilbert Delorme and also Denis Coderre, Mayor of Montreal, Joey Saputo, Mark Weightman, and our spokesperson,  Jean Pagé.

Stay tuned, we will soon announce our 2016 ambassadors.

November 19th marks Prostate Cancer Awareness Day in Quebec. PROCURE encourages al Quebecers to wear the official Bowvember bow tie and share their photos on social media using #bowvember.

Photo courtesy of all our ambassadors: Photograph Sandrine Castellan – Shoot Studio, Stylism: Mélanie Larivière, Makeup and Hairstyling: Martine l’Heureux
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#bowvember instagram


Founded in 2003, PROCURE’s mission is to provide science and humanity with the means to help prevent and cure prostate cancer. It is the only charitable organization in Quebec to be exclusively dedicated to the fight against prostate cancer through research, awareness and education and support for men who have this disease and their families. For more information, visit procure.ca.

  • 1320 Graham blvd, Suite 110, Mount-Royal, Quebec H3P 3C8
  • +1 855-899-2873
  • info@procure.ca