BOWVEMBER GOT ALL DRESSED UP FOR THE CAUSE!
This year, the designer Luko Marion once again used his creative talent to develop the newest edition of the iconic bow tie, in collaboration with codesigners Pénélope and Winston McQuade.
Buy your PROCURE 2015 bow tie:
At one of our retailers: Find a retailer
Buy online on our site : Buy online
A SPECIAL HAPPENING WITH SPECIAL PEOPLE
In November 2014, PROCURE launched the Bowvember campaign to raise funds for the fight against prostate cancer. Luko Mario once again used his creative talents to develop the newest edition of the iconic bow-tie with codesigners Peneloppe and Winston McQuade.
Numerous local celebrities were involved in the 2014 campaign, including the Impact’s Ignacio Piatti, the Canadian’s Brandon Prust, the Alouettes’ Marc-Olivier Brouillette, Montreal Mayor Denis Coderre, and many more.
This year, several ambassadors are returning and some new faces have joined the campaign, including Olympian Charles Hamelin, former Canadiens player Gilbert Delorme, television host Jean-Philippe Wauthier and comedian Jean-Michel Anctil, to name a few.
November 19th marks Prostate Cancer Awareness Day in Quebec. PROCURE encourages al Quebecers to wear the official Bowvember bow tie and share their photos on social media using #bowvember.
Photo courtesy of all our ambassadors: Photograph Sandrine Castellan – Shoot Studio, Stylism: Mélanie Larivière, Makeup and Hairstyling: Martine l’Heureux
Butterfly Effect Contest
Participate in the Butterfly Effect contest and support PROCURES’s fight against prostate cancer through research, awareness and education and support for men who have this disease in Quebec.
Grand prize to win:*
One person will win the following Grand Prize:
- A Montreal Impact game in corporate box for ten (10) people;
- A Montreal Alouettes game in corporate box for ten (10) people;
- A Montreal Canadian game in a corporate box for ten (10 ) people;
How to participate?
If you bought your bow tie at one of our retailers, you will find your UNIQUE CODE on the reply card included in your bow tie’s box (?). If you made your purchase online at bowvember.ca, you will find the UNIQUE CODE in your purchase confirmation email.
Feel free to share it with your friends to increase your chances of winning, as each person who joins YOUR butterfly effect will give you an extra chance to win the Butterfly Effect contest grand prize (see contest rules)
Create your butterfly effect Join a butterfly effect Buy a bow tie
*Date of games based on availability and at the discretion of our partners, playoff match excluded. See the Contest rules and the Conditions of use & personal information protection policy